The Story of Ffeetoor
I’ve walked in them across muddy streets, danced in the rain, ran races in them. They brought out all the shades of my life—a little child, a dreamy teenager, a woman who found her place in the sun. They’ve been part of my life’s journey.
Bright, minimal, intricate, delicate. My comfort and heritage.
Growing up in Punjab, juttis were always a part of life. They’ve always added a trendy and traditional flavour to my wardrobe. What I didn’t know then, was the deep love for design and colour they cultivated in me. Juttis were my teachers!
A few years ago, I got the opportunity to interact with some craftsmen. Before I knew it, ideas—creativity, designs, and colours stitched themselves together with a single thread of passion. Ffeetoor was born.
Ffeetoor is passionate. She is caring and nurtures a spark of elegance in the weaver. A touch of joy, a dash of fun. Can be a surprise element or a subtle note of monochrome. Ffeetoor is an offering of life and passion. A celebration of you.
– Shikha Grover Kathuria
Founder, Owner & CEO